Darren Rovell is a sports business reporter for CNBC.com. He writes some interesting stories about the behind-the-scenes aspect of sports that fans don’t always think about when they are watching the NFL or Major League Baseball on television.

I often find what he writes interesting, but he struck a nerve with me the other day with a post about how the Tampa Bay Rays making the World Series would negatively affect television ratings.

“Isn’t the great story of the FILL IN THE BLANK HERE team worth some eyeballs,” Rovell writes of what fans and radio hosts ask him each time a Cinderella team makes a run. “And the answer is no. The bottom line if the Rays make it to the World Series they’d arguably be the most anonymous team to ever make it there.”

To which I say “Who freaking cares.” Just because spoiled New Yorkers used to having their team(s) in the mix every season don’t make it for one lousy season, just because the favored Chicago Cubs and Los Angeles Angels of Anaheim both choked away their opportunities to make a run this season, just because TBS and/or Fox Sports didn’t get the major market teams they wanted to maximize the fattenization of their wallets, doesn’t mean that I have to feel badly about it. If none of those teams’ fans tune in should I feel bad for Fox?

I have nothing against the Boston Red Sox. I like a lot of their players and I admire how they’ve fought this far after trading away Manny Ramirez, who yes, quit on the team mid-season, and overcome his absence in the lineup.

But whether it results in a ratings boon or not, the Rays would be a great, fantastic baseball story. This is a team that started out signing as many over-the-hill former stars as possible in an attempt to win early only to fail miserably and pretty much fall into anonymity and oblivion. Remember the Wade Boggs years? Fred McGriff’s final bow in 2004? Greg Vaughn? Jose “Needle Butt” Canseco?

This is a team that selected Bobby Abreau in the 1997 expansion draft and then traded him to Philly for shortstop Kevin Stocker. This team was a laughingstock.

But then somewhere around 2004 the team started to get it. The Rays traded Victor Zambrano for Scott Kazmir, who now along with James Shields and Matt Garza (yes, Mr. Rovell, some of us would be able to name the Rays pitchers – without even looking their names up), anchors a young pitching rotation with the potential to dominate for years to come.

Guys like Carl Crawford and BJ Upton, though he’s still going through some prima donna phases, have developed into legitimate players while free agent signees Carlos Pena and Akinori Iwamura have contributed to the team’s offensive development as well.

This year, the third under the leadership of Manager Joe Maddon, the Rays brought up third base prospect Evan Longoria and he became arguably the last piece needed to make this team a playoff contender. And for the first time, the Rays held off the Yankees and the Red Sox and the Toronto Blue Jays and won the American League East.

This is a young team, an exciting team. And it’s a team that fans, other teams and yes, television executives, should get used to watching in the playoffs. This team isn’t going anywhere, at least as long as the Rays do the right thing and sign as much of this talent to long-term deals, as the Cleveland Indians did in the mid- and late-1990s.

Yes, I have nothing against the Red Sox. But I would love to see the Rays make the World Series so they can showcase the players that took this team from the doldrums and brought them to the pinnacle of Major League Baseball.

And if it happens to cost a few overpaid, overegoed executives at some major television networks a few advertising bucks in the process you’ll see nary a tear dropping from my eye.